Facebook has announced the launch of its new company brand, Meta, which will focus on advancing the metaverse and beyond. Meta's new technology, Movie Gen, uses AI to generate a video that preserves human identity and motion. However, the company is cautious about releasing Meta Movie Gen to the public due to concerns about its potential misuse. The technology's impact on society must be carefully considered and deliberate steps taken to ensure responsible use. The company aims to use this technology for good, but careful consideration must be taken to prevent negative consequences.