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Blur’s Explosive Growth Continues With Season 2 Airdrop And 100% Points Increase In Loyalty Program

Validated Individual Expert

The Blur NFT marketplace, has announced the launch of “Season 2” and a new loyalty system that rewards traders with BLUR tokens based on their interaction with and commitment to the platform. With its recent overtaking of OpenSea as the most popular Ethereum NFT trading platform by trading volume, Blur will be airdropping $300 million worth of additional tokens to its loyal users over the course of the new season.

Key Highlights

  • During the previous season, Blur gave out “care packages” of BLUR to traders who had transitioned to the platform from a competing NFT marketplace, listed NFTs on the platform immediately after its October launch, or used Blur to bid on NFTs. However, in “Season 2”, traders will be assigned a “loyalty score” based on their interaction with and commitment to the platform, which will be combined with the quantity of NFTs listed to determine how many BLUR tokens they will receive in a later airdrop.
  • Even minor actions can potentially boost a user’s odds of receiving more BLUR, and the company has hinted that quote-tweeting its Twitter announcement about Season 2 could increase a user’s loyalty score. However, it is unclear what technical mechanisms Blur has in place to link activity on separate platforms like Twitter with metrics on its own site.
  • The sustainability of Blur’s incentives program is still unclear, but its immediate impact on competitors like OpenSea is likely to reinforce current trends. OpenSea has been losing users to Blur, largely due to the latter’s lucrative token-backed incentives program. In response, OpenSea has offered its own perks to users who blacklist Blur.
  • As the NFT market continues to grow, platforms like Blur and OpenSea will continue to compete for users, and the incentives they offer will be crucial in attracting and retaining traders. For those interested in NFT trading, Blur’s Season 2 loyalty program could be an opportunity to gain more BLUR tokens.

In conclusion, Blur’s Season 2 loyalty system represents a new escalation in the ongoing competition between NFT marketplaces to attract and retain customers. Traders can take advantage of this program to gain more BLUR tokens, although the sustainability of the incentives program remains unclear. As the NFT market grows and evolves, traders should stay informed and take advantage of the opportunities that platforms like Blur offer.

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