Meta, formerly known as Facebook, has announced its latest innovation in video generation technology, called Meta's Movie Gen. This technology allows users to create personalized videos that preserve human identity and motion. However, the company is cautious about releasing it to the public due to concerns about potential misuse for deepfakery. Meta emphasizes that this technology is meant to be assistive, not autonomous, and is not intended to replace the work of artists and animators. It is important to be thoughtful about how this technology is used and its impact on society.