Web3: It is a dark forest as well as a difficult road.

To most outsiders, Web3 is a potentially dangerous term that appears to be accompanied by unpleasant words like fraud, pig-killing, Ponzi scheme, and so on. However, this is largely a stereotype.

There is no denying that chaos is unavoidable in the early stages of development, but as maturity increases, everything will gradually develop in a more orderly direction.

Web3 has come a long way and already has a sizable user base. However, beyond those hard-core users, there are more people who have been barred from Web3. A lot of users are put off by Web3, perhaps because of the jargon, perhaps because of the arcane technical theory, or perhaps because of the high cost of experience. Among them, Web3's "everywhere to charge, any action costs money" characteristics are the most visible to ordinary users.

Third-party service providers in the traditional Web2 world tend to use a free or potentially charged model for most simple interactions, which is almost irrelevant to the user. In contrast, almost everything is on chain with Web3. Because of the never-ending stream of Gas fees, transaction fees, wallet fees, storage fees, data analysis services, and so on, the average user will have to pay thousands of dollars to have a more comprehensive Web3 experience. That is difficult for most people to accept.

At this point, we can't help wondering: Is there any way to save money for Web3 users?

Yes must be the answer.

The term "aggregation" is commonly used in the Web2 world. "Aggregation payment, aggregation travel, aggregation content, aggregation rights and interests" has become inextricably linked to our daily lives. These aggregation applications frequently result in a more convenient, friendly, and cost-effective user experience. Web3 users almost certainly have similar requirements.

Today we'll look at VIP3, a Web3 benefits aggregator that aims to provide its users with more discounts and offers while also directing those premium users to more Web3 applications.

Before we get into VIP3, let's look at how web2 works.

Membership system for Web2

Membership is a common way to authenticate in the traditional Web2 world, but it is uncommon in Web3. Consider Web2, which has two types of membership systems:

1. System of Free Membership

The majority of free membership systems include growth level membership, points currency membership, and other components. Its core function is to provide users with certain growth values and points based on their behaviors, such as activity, purchase times, consumption amount, and so on, and these points or growth values frequently correspond to some preferential rights and interests. Merchants can increase user stickiness by increasing the transfer cost of users through these rights and interests.

2. Paid Subscriber

The user must pay to purchase the membership in order to enjoy the corresponding rights and interests. The payment itself is a threshold, and its significance lies in the user's strict screening. Pinduoduo savings card, JD.com PLUS membership, and so on.

Some of these paying members offer low-value users discount coupons to increase repurchase rates, while others offer large rebates to high-value users.

In essence, the reason why people become members is to "gain advantage". When the value of rights and interests exceeds the cost of membership, users will use membership to seek advantages and avoid disadvantages, which is also the key to the Web2 membership system's sustainability.

Furthermore, in Web2's membership system, users' rights and interests are primarily manifested as shopping discounts, consumption credits, additional services, and so on. And the interests of businesses are primarily reflected in the increase in total transaction volume. At the same time, once a certain number of members have been reached, it will generate more premium and seek cooperation space, which can be exchanged for more valuable rights and interests to some extent.

To summarise, Web2 has an established membership system. The next question is how to translate this pattern to Web3.

When equities aggregation meets Web3

In fact, the current Web3 still has many issues, limiting the development of the membership system:

1. A never-ending stream of new applications emerges; in other words, there are far too many places to spend money. This is one of the most significant barriers to new Web3 entrants.

2. Application life cycle is short. "Web3 A day, a year on Earth". However, most Web3 applications have a life cycle of less than a year. This means that after going through the effort of becoming an experienced user of an app, the benefits that come with it may be lost a few months later.

3. Fragmentation of application ecology. The current Web3 apps are very much like islands, with users forming a membership system in one app that can't be used in another. This, of course, is inherent in Web2.

To address the aforementioned issues, VIP3 proposes its own solution, which aims to create a Web3 equities aggregation platform. As long as they enter the equities aggregation platform, new people entering the Web3 world can gain access to mainstream applications without having to navigate a bewildering array of applications.

Users will receive corresponding membership levels based on their identity differences after identity verification, allowing them to directly enjoy discounts, rebates, whitelisting, and other rights and interests of mainstream apps.

With the accumulation of user behaviors in the Web3 world, the membership level rises steadily, as do the rights and interests they can obtain.

When you try out a new app, you can use it without having to prove yourself again.

The most significant difference between Web3 rights and interests aggregation platform and Web2 membership system is that it can be realized based on smart contracts, thus becoming an open protocol and identifying users through SBT and other means. Anyone can use this public information to create their own rights platform, allowing them to directly reach users and provide services.

In the Web2 era, user information is the platform's most valuable asset, and it has even become a trade secret. However, this model only results in islands that are inconvenient for users.

The ultimate form of Web3 equities aggregation platform, on the other hand, should be completely open, equal, and decentralized. This is also how the spiritual core of Web3 can be best reflected.

VIP3: An ambitious equities aggregation platform for Web3

VIP3 (https://vip3.io/) is essentially a standard Web3 membership rights agreement that aims to aggregate great Web3 application rights for core Web3 users and premium users attempting to transition from Web2 to Web3, assisting them in gaining more rights. Reduce the entry barrier to Web3.

VIP3 provides a variety of authentication methods, such as filtering customer groups from first-class universities and enterprises through email authentication. At the same time, combined with on-chain analysis, it identifies and invites senior Web3 users.

At the same time, VIP3 also adopts the form of SBT to issue SBT to the invited or authenticated users. The address holding SBT can be identified by the rights holder to provide corresponding rights. (SBT stands for Soulbound Token, which is a non-tradable, non-transferable Token that forever proves some kind of identity or experience.)

VIP3 is currently in the BETA testing stage. The rights and interests that have been made public primarily include trade relief or rebates of more than 40% to 50% from major exchanges such as CEX Binance, OKX, MEXC, and others, as well as Elements of NFT exchange. You can expect Uniswap and other head dexes to be expanded as well, according to the project side.

At the same time, VIP3's rights and interests include discounts on other products, such as wallet TOKEN POCKET, domain name and bit service discounts, and so on.

VIP3 also adds security rights, such as holding SBT can experience the security tracking service provided by Slow Fog for free, in consideration of the security concerns of new people entering Web3.

More capabilities will be derived from VIP3 in the future. VIP3, for example, will generate more complete portraits of users and provide more precise equity recommendations as the number of users and activity grows. For another example, based on past performance, a Web3 credit system controlled by users is gradually established, and those with good credit can authorize the corresponding platform to query on their behalf in order to obtain better rights and interests.

It is understood that the VIP3 founding team all have backgrounds in international Internet giants, and that the company will rapidly integrate more rights and interests in the future, with the goal of building the largest Web3 rights and interests aggregation platform.

Conclusion

Looking back at the Web2 membership system, we have noticed how mature it is. However, so far, it has been moving in a more business-friendly direction, with the rights and interests of ordinary users in the competition gradually eroding. And this is unquestionably an unsolvable issue for Web2.

However, it appears that Web3 has a natural soil to solve this problem. Its decentralization, transparency, and traceability features allow users' interests to be protected.

Even if most people are unfamiliar with Web3 equity aggregation, it is undeniably a matter of user interest. It may even open up entirely new circuits, in my opinion.

Returning to VIP3, will it be the start of a new track? We do not yet know. However, there is no doubt that as similar products emerge, there will be more real revenue for each user. After all, this is most likely the cheapest way to get started with web3.