Avalanche announced that SK Planet, one of South Korea's largest information and communications technology platforms, will be launching a dedicated Avalanche Subnet called UPTN. 

According to the announcement, UPTN will be integrated into SK Planet’s many popular services and apps, such as OKcashbag (OCB). OCB is the largest e-commerce loyalty program in Korea, membership of which comprises almost half of the South Korean population. OCB’s community will gain access to NFTs, unique community features, and dynamic membership benefits powered by the Avalanche protocol.

“Ava Labs is fully committed to supporting South Korea’s buyers and merchants as they explore the unique benefits of the Avalanche ecosystem,” said Emin Gün Sirer, CEO, Ava Labs. “We see this new partnership between Ava Labs, the Avalanche Foundation, and SK Planet as an incredible opportunity to not only meet South Korea’s enormous appetite for Web3 experiences, but expand what’s possible in 21st century e-commerce.”

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Web3 is exploding in South Korea, and Ava Labs is proud to be a critical partner in supporting Web3 and #Avalanche adoption in the region.

“Ava Labs is fully committed to supporting South Korea’s buyers and merchants as they explore the unique benefits of the Avalanche ecosystem. We see this new partnership between Ava Labs, the Avalanche Foundation, and SK Planet as an incredible opportunity" - @el33th4xor

This partnership is focused on real mass adoption.

OK CashBag (OCB) is the country's largest e-commerce loyalty platform and serves almost half of the country’s population.

The UPTN subnet integration with OCB and other SK Planet apps will enable tens of millions of users to access NFTs, unique community features, and dynamic membership benefits powered by the Avalanche platform.