Cointime

Cointime

Download App
iOS & Android

Shemaroo Partners With Near Foundation To Enhance Web3.0 Digital Infrastructure in Media & Entertainment

Cointime Official

Shemaroo Entertainment Ltd, a leading player in the M&E industry with a long-standing legacy of 60 years, has partnered with the Near Foundation, a non-profit organization that supports funding and ecosystem development on Near Foundation, the world's fastest-growing, open source, climate neutral blockchain.  

Shemaroo is partnering with Near Foundation to establish a Web3.0 innovation cell, exploring the potential of blockchain technology in the media and entertainment industry. By leveraging Near's scalable infrastructure and smart contract capabilities, Shemaroo aims to develop innovative solutions and services for its users, focusing on decentralization, transparency, and immutability.

"We are excited to use Near Foundation to launch our innovation cell and explore the potential of blockchain technology to transform the entertainment industry," said Hiren Gada, CEO - Shemaroo. " As a forward-thinking business, we always seek out fresh approaches to innovate and improve our offerings to better serve our users. We believe that blockchain technology has the potential to unlock new possibilities and create new revenue streams for the industry. With Near becoming a Blockchain Operating System (BOS), it also makes it very easy for us to adopt Web3 faster and reduce time to market for projects."

Through its partnership, Shemaroo can leverage cutting-edge blockchain technology to offer users enhanced security, faster transactions, and lower costs. This collaboration also enables Shemaroo to explore new use cases for blockchain technology in areas such as content distribution, rights management, and audience engagement. As Shemaroo has a large subscriber base and receives millions of daily views on their channels, this partnership provides significant visibility for Near in an important market, moving it closer to its goal of bringing 1 billion people to Web3.

"We are thrilled to partner with Shemaroo Entertainment to explore the potential of blockchain technology in the media and entertainment industry," said Marieke Flament, CEO of the Near Foundation. "Shemaroo has a rich history in Indian cinema and an extensive market reach that will expose Near to a completely new audience. The brand currently has a collection of 3700+ movie titles in multiple Indian languages and offers services in over 30 countries including the US, the UK, Singapore, the UAE and Australia.. The company's partners for content distribution include Amazon Prime Video, Netflix and YouTube among others, which gives Near major exposure to a mass audience."

Flament added, "With Near's support, Shemaroo will benefit from a robust and infinitely scalable foundation that can help India's premier entertainment company bring Web3 innovation to life and enhance the user experience."

The impact of This innovation will be evident in the emergence of new forms of digital content. By leveraging Near Foundation's technology and extensive library of content, Shemaroo will be empowered to produce inventive digital content, such as NFTs and metaverse experiences.

Metaverse
Comments

All Comments

Recommended for you

  • Amazon Shares Surge 15.2%, Biggest Gain Since 2012

    On July 31, Amazon shares surged 15.2% to $271.255 per share, marking their biggest gain since 2012, with a total market value of $2.92 trillion.

  • US Treasury Secretary Bessent Vows to Track Down Iranian Assets Globally for Terror Victims

    US Treasury Secretary Bessent said the US will actively track down Iranian assets worldwide to ensure compensation funds for victims of Iran-backed terrorist activities. Bessent stated that the US government's military and economic blockade measures against the Iranian regime will continue and will not be relaxed. (Jinshi)

  • Apple Plunges Nearly 10%, Q4 Revenue Guidance Misses Expectations

    On July 31, Apple (AAPL.US) plunged nearly 10% to $300.33, marking its biggest drop since April 2025. In terms of fundamentals, Apple's third-fiscal-quarter revenue rose approximately 16% year-over-year to $109.42 billion, slightly above analyst expectations. Among the details, product revenue came in at $78.68 billion, beating the expected $77.25 billion. However, services revenue—a key driver of its valuation re-rating in recent years—totaled $30.74 billion, missing the consensus estimate of $31.36 billion. Additionally, Greater China revenue reached $18.82 billion, with year-over-year growth slowing to 22%, also below analysts' forecast of $19.58 billion. During the earnings call, Apple guided fourth-fiscal-quarter revenue growth in the range of 9% to 11%, overall below the 12.1% analysts had expected. CFO Parekh noted that component supply constraints would impact iPhone, Mac, and iPad businesses in the fourth fiscal quarter, with currency fluctuations also constraining growth.

  • Three Fed Officials Back Rate Hike, Hawkish Pressure Builds

    On July 31, three Federal Reserve policymakers said that dissenting votes in favor of a rate hike this week stemmed from stubborn inflationary pressures, highlighting rising internal pressure on Fed Chair Warsh to act. In statements released Friday morning, Hammack and Kashkari said they worry that although the current round of price increases may stem from short-term factors such as President Trump's tariff policies and the Iran war, the inflation situation already warrants Fed action. Logan also joined in, saying that even if inflation cools, if the Fed does not raise rates, inflation is unlikely to fully fall back to the Fed's 2% target; without any policy constraints, inflation could continue to run above target until an unexpected shock occurs. Kashkari said that if inflation remains persistently stubborn, he might support a series of rate hikes, not just a single increase, to prevent inflation from becoming further entrenched. He said: "A series of small policy adjustments may be preferable to waiting for developments to unfold and ultimately having to take more forceful action." Hammack said that if the Fed does not tighten policy, price increases could continue to accelerate. She said: "Inflation has been stubbornly above 2% for more than five years, and I have no confidence that it will return to our target on its own." (Jin Shi)

  • US 10-Year Treasury Yield Rises to 4.7388%, Highest Since January 2025

    On July 31, the US 10-year Treasury yield rose to 4.7388%, the highest level since January 2025.

  • Spot Gold Intraday Decline Widens to 2%, at $4,021.08 per Ounce

    On July 31, spot gold's intraday decline widened to 2%, reported at $4,021.08 per ounce.

  • BTC Falls Below $63,000

    Market数据显示，BTC has fallen below $63,000, currently reported at $62,985.99, with a 24-hour decline of 2.99%. Market volatility is significant, please exercise risk control.

  • Fed's Logan: Leaning Toward 25 Basis Point Rate Hike

    On July 31, Federal Reserve Governor Logan said she leans toward a 25 basis point rate hike, believing inflation has not yet entered a sustainable path back to the Fed's 2% target. Logan stated that taking moderate action now would reduce the risk of needing more aggressive tightening in the future, while emphasizing that the Fed cannot rely on unexpected shocks to achieve its inflation target.

  • Fed's Logan: Taking Modest Actions Now Reduces Likelihood of Needing Stronger Action Later

    On July 31, Dallas Fed President Lorie Logan said that taking modest actions in the near term would reduce the likelihood of needing to take stronger action in the future.

  • Philadelphia Semiconductor Index Erases 5% Gain, Turns Lower

    On July 31, U.S. chip and semiconductor stocks rapidly weakened, with the Philadelphia Semiconductor Index wiping out a 5% gain and turning lower. Micron Technology, which had risen 6%, is now down 4.2%. SanDisk, which had gained nearly 10%, is now down over 6%. SK Hynix and Seagate Technology, which had risen over 8%, are now down 2%. TSMC, which had gained 4%, is now down nearly 1%.

Daily Must-Read

Popular Activities

RaveDAO at Terra Solis by Tomorrowland: A Female-Led Techno Night Where Web3 Culture Converges

RaveDAO at Terra Solis by Tomorrowland: A Female-Led Techno Night Where Web3 Culture Converges

April 30 - April 30
Dubai

Popular Tags

Cointime
News
Contents
RSS
Company