Customer relationship management (CRM) platform Salesforce reveals the limited general availability of its newest platform, Salesforce Web3, according to an official announcement.

The platform will enable companies to sustainably mint, manage, and sell non-fungible tokens (NFTs) in a secure and trustworthy environment.

When explaining the rationale behind their decision, Salesforce cited potential risks to safety, privacy, and trust associated with NFT technology. According to a survey conducted by Salesforce, 59% of 935 respondents reported experiencing NFT fraud, such as phishing attempts using fake brand accounts. In their announcement, the firm stated that it was crucial for them to provide customers with a reliable and sustainable platform to operate NFT campaigns and programs.

Salesforce's Web3 product offers trust and sustainability by building trust features directly into the product through partnering with external experts, analyzing and flagging risks, and providing secure, authenticated NFT checkout experiences. The product also focuses on sustainability by only supporting energy-efficient blockchains, automating carbon emission calculations, and collaborating with Web3 sustainability leaders. The product aims to provide a trustworthy and sustainable platform for NFT management and sales.