We're living in a time where people shout, "Web2 is dead, long live Web3!" But let's keep it real, Web3 hasn't knocked Web2 out yet. The big roadblock? Getting Web2 users onboard the Web3 world.

Innovation and disruption have always been driven by users. The core concept of Web3 is no different, it takes power from the centralized intermediaries and gives it back to individuals, the first thing is to reach more users. However, the entry barriers to Web3 are too high, making it a complex and frustrating process for average users.

Chains.com, the all-in-one platform, is trying to solve this problem. Chains.com is a multifunctional platform that integrates multiple Web2 and Web3 products and services. This integration allows Web2 users to use Chains.com without the need for understanding underlying technologies.

Lowering the Entry Barrier to Web3: A Key to Unlocking Its Potential

The future of Web3 depends on its ability to attract more Web2 users. However, high entry barriers continue to hinder mass adoption.

In recent years, we have witnessed the rapid growth of the Web3 industry, including DeFi (Decentralized Finance), NFTs (Non-fungible Tokens), DAOs (Decentralized Autonomous Organizations), and GameFi (Game Finance). This trend has extended from the fields of finance and technology to culture and art, game entertainment, social organizations, and more. However, the threshold for ordinary users to participate in Web3 is still high.

However, entering the crypto world presents a steeper learning curve. Users must first familiarize themselves with creating an encrypted "wallet" and ensure the safekeeping of their 12-word seed phrase and private key. But the wallet is just the beginning.

By holding a wallet, users are encountering an increasingly complex and potentially hazardous landscape. Even sending USDC from one address to another can be frustratingly difficult. Exploring popular NFTs presents further challenges, as the mint, launch, and receipt of NFTs often require overcoming additional hurdles.

Moreover, users with more advanced needs must navigate the intricacies of interacting with various Dapps and protocols. On-chain interactions carry inherent risks, and switching between different applications can increase the likelihood of being targeted by malicious actors.

To usher in the next phase of Web3's growth and reach its full potential, it is crucial to lower these barriers to entry. This will allow for a seamless transition from Web2, inviting a larger and more diverse user base to take part in the exciting opportunities that Web3 has to offer.

Chains Integrated Platform: Streamlining Web3 Experience with Single Account Access

Experience the simplicity of Web2 while using Web3 with Chains.com, a platform that offers seamless access to multiple Web3 products through a single account.

By registering with Chains.com using an email address or Google account, users can enjoy interconnected products and services with a single account. This approach reduces security risks associated with switching between multiple third-party products.

Chains.com's long-term goal is to enable individuals and businesses to access trading, investing, earning, and spending services for encrypted and multi-assets (including traditional assets and RWA) without any threshold, all through a single account.

Chains.com is launched in February 2022 and consists of four products: Launchpad (token issuance platform), Prism Analytics (multi-asset analysis tool), Marketplace (trading market), and Exchange (trading platform). The Launchpad token issuance platform was officially launched in Q3 of 2022, and the other three products are scheduled to be launched successively this year and next year. All four products can be accessed with the same account, showcasing the platform's single-account, interoperable, and comprehensive ecosystem.

Chains Launchpad is a token issuance and staking platform supporting both primary and secondary market projects. Since its inception one year ago, it has attracted over 500,000 registered users and 200,000 community members worldwide.

The platform currently supports four public chains, including Ethereum, BSC Binance Smart Chain, Polygon, and TRON. Users can choose from over ten payment methods, including native and external payment channels, such as Coinbase Commerce, VISA, and MasterCard. Chains Launchpad also offers customized pricing, sales models, locking and unlocking, staking/APY annualized returns, user reward plans, withdrawals/deposits, and other features tailored to different project requirements. A comprehensive CRM back-end management system is provided as well.

Chains Launchpad's built-in KYC (Know Your Customer) and AML (Anti Money Laundering) services have received 506C compliance from the US Securities and Exchange Commission (SEC), meaning the platform can conduct token public offerings for qualified investors in the United States. The platform's native token, CHA, was first issued by Chains Launchpad last year, raising over $500,000. Exclusive access to various features and events is granted to CHA token holders, and the tokens will be periodically burned based on platform revenue.

In October of last year, Chains.com integrated Fireblocks' digital asset custody, transfer, and settlement security technology. The platform's native token, CHA, is also supported by the Fireblocks Network and made available to global customers.

Chains Marketplace is an all-encompassing trading platform designed for freelancers, businesses, merchants, individuals, and users of the real economy. It allows the trading of services, goods, and digital assets and is set to launch in 2024.

Chains Marketplace supports dynamic payment and pricing, enabling both parties in a transaction to settle using any payment unit (including crypto and multi-assets) that is agreed upon and supported by Chains.

Dynamic payment and pricing allow users to pre-set the ratio and discount or premium of different payment units, mitigating losses caused by fluctuations in the cryptocurrency market. The platform then automatically exchanges based on the payment preferences of buyers and sellers, which can include various parameters such as transaction volume, issuance time, and listing on selected exchanges.

How does this mechanism work? Let's see with an example:

- Assume user A provides a service worth $1000

- User A can set the ratio, premium or discount of different payment units, and buyer B pays according to the agreement

    - Assuming that user A sets up to provide a 10% discount with Apple stock payment, buyer B actually pays $900 worth of Apple stock;

    - Assuming that user A sets a 20% premium for payment with ETH, buyer B actually pays $1,200 worth of ETH

Chains Marketplace also introduces the Earned Income Credits (EIC) mechanism. When Chains.com collects fees, it allocates part of the commission to the salary pool, which funds the EIC system. This system helps enterprises and freelancers facing temporary revenue slumps obtain subsidies from the salary pool, ensuring long-term financial stability.

On the Chains platform, users can invest in high-quality projects and their tokens through Chains Launchpad, earn and spend tokens and multi-assets (such as traditional assets and RWA) in the Chains Marketplace, and then execute transactions, invest, deposit, and withdrawal on the trading platform Exchange, which is scheduled to be launched next year. The seamless connection between these products allows Chains.com to provide users with an integrated ecosystem of services, set to launch next year.

With Prism, a multi-asset analysis tool set to launch this year, users can view, compare, and analyze the historical price performance of various assets, such as BTC, USD, stocks, gold, commodities, futures, securities, indices, NFTs, RWAs, and more. Prism also enables users to set their own asset views and add custom assets including private equity and real estate.

Web3 Needs a Breakthrough, Not a Tug-of-War

The major challenge facing Web3 marketers is that their potential new users are found outside their organic communities. 

Web3's current competition is pretty much an in-house battle, with a snail-paced user growth rate that's mainly focused on existing peeps. What we need is a fast breakthrough to reach users across various fields and industries. That's the real challenge Web3 builders need to tackle, fam.

Chains platform got the goods, providing users with a one-stop-shop for integrated eco-services. You can invest in crypto projects with Launchpad, earn and spend crypto and multi-assets in the Marketplace, trade and manage assets in the Exchange platform, and monitor and evaluate assets with the Prism analysis platform. With just one account, you get a full package of Web2 and Web3 services.

Chains.com is also developing products that tie in with the "real economy," pushing Web2 and Web3 users to use crypto assets as a daily transaction medium more conveniently. The International Monetary Fund (IMF) predicts the global economic aggregate will hit over $150 trillion in 2023, while the latest stats from CoinMarketCap show crypto assets' market value at just over $1 trillion. Now, imagine building a bridge between the crypto world and the real-world economy. That's when Web3 will go "boom!" with crazy energy and explosive power. Can we get an amen?