Binance announces the opening of Binance’s brand-new blockchain hub in Georgia. By establishing this Web3 outpost, the crypto giant hope to attract top talent to the blockchain sector, facilitate educational initiatives related to digital finance, and further the development of Georgia’s crypto industry.

According to the announcement, Binance’s Georgia team currently is 25 people strong. With the launch of the regional hub, they expect to add dozens more jobs by the end of 2023. In addition to ramping up hiring, Binance will step up efforts to strengthen blockchain education and accelerate the adoption of crypto in the region.

The arrival of Binance’s new regional hub follows months of productive cooperation with local public and private sector organizations and a series of community events.

Earlier in 2023, Binance announced a partnership with cryptocurrency payment gateway CityPay, a strategic collaboration with the Georgian Innovation and Technology Agency (GITA), the launch of a Binance Charity initiative to support women-focused Web3 education, and a BNB Chain hackathon. In particular, the partnership with GITA will support Binance's large-scale educational and community initiatives designed to accelerate the development of the digital-asset industry in Georgia.

In January 2023, Binance signed a memorandum of cooperation with the Georgian Business and Technology University (BTU). In March, four more top educational institutions followed suit: Alte University, Kutaisi International University, Georgian American University (GAU), and Caucasus University. Under these agreements, Binance and Binance Academy will provide educational materials and organizational support to help partner institutions up their game in the field of blockchain education.

Finally, just last week, BNB Chain hosted a three-day Web3 hackathon in Georgia in partnership with GITA. The event allowed developers to network with fellow BNB Chain builders and put their Web3 skills to the test. The winners took home monetary prizes as well as permanent access to the BNB Chain developer programs.

Vladimir Smerkis, Binance’s regional director, considers Georgia to be one of the most innovative countries in the region. He said: “For Binance, Georgia is an important point on our map. To date, we have held three community meetups here, with more than 2,000 people attending in total. We see a huge potential and interest, both from the crypto community and businesses, in the development of digital assets in the country.”

In November 2022, Binance’s CEO Changpeng Zhao (CZ) visited Georgia for the first time. On that visit, he met with Prime Minister Irakli Garibashvili and the local business and crypto communities. The meeting once again highlighted Georgia’s status as a hub for advanced financial technologies, strategically located and led by an innovation-driven government.