On August 18, according to 21st Century Business Herald, an unusual signal has emerged since the second quarter of this year—some spot distributors of storage chips are willing to lower prices for certain models of NAND storage chips. Third-party organizations in the flash memory market have pointed out that since July, there has been a continuous low-price sales phenomenon for multi-brand eMMC products, leading to a significant price inversion between spot and contract prices, with the spot price of 64GB eMMC already showing a downward trend. eMMC is the standard storage chip for consumer electronics such as set-top boxes, smart TVs, and entry-level smartphones. Against the backdrop of overall high prosperity in the storage industry, this price inversion in this category is particularly striking. This actually indicates that the current storage chip market is heading towards a polarized situation: some consumer markets are facing a scenario where downstream customers cannot bear the price increase of chips, especially evident in the entry-level spot market, where in recent months, distributors have been willing to exchange price for volume to obtain cash flow; meanwhile, the price increase trend in the cloud-side AI or enterprise-level storage market continues, influenced to some extent by the signing of long-term contracts.