just a few days before the US presidential inauguration, Trump directly issued his personal meme coin $Trump on the Truth Social platform, triggering a rush of speculators to buy. Within just 24 hours, the market value of this "Trump coin" skyrocketed to an astonishing $4.8 billion, with a fully diluted valuation of up to $24.3 billion. This number not only broke the record of meme coins but also indicated its potential to challenge the dominant position of Dogecoin in the meme coin field. To many, the president's launch of a meme coin is unprecedented, but if we carefully examine Trump's development and use of his brand over the years, this is not surprising. From Trump University to Trump hotels, casinos, and even NFTs, the president has long been accustomed to monetizing his personal brand. The difference this time is not in strategy but in the medium - an ironic fact is that all of this actually stems from the current regulatory environment.