On August 22, market news reported that the official Twitter account of Base App has seemingly unfollowed co-founder Jesse, prompting discussions among several crypto users who shared screenshots of the bot activity. This incident occurred after Jesse's strategic adjustments in mid-July, during which he publicly acknowledged that Base's bets on on-chain social and creator tokens had failed. He handed over the leadership of Base App back to Coinbase, with Cobie (Jordan Fish) taking over, while he focused on building the Base chain to promote it as a 'global financial blockchain.' Subsequently, Base App shifted further towards a trading-first, multi-chain direction.
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