Web3 is a concept about the development of the global information network, mainly related to decentralization based on blockchain, encrypted currency and non-homogeneous tokens. Web3 projects refer to those projects that use Web3 technology and concepts to provide services or products, such as Ethereum, Filecoin, Steemit, etc. The product barriers of the Web3 project refer to those characteristics and goals that can distinguish the Web3 project from the Web1 and Web2 projects, and also enable the Web3 project to gain a competitive advantage and user recognition in the encryption industry. This article will introduce what the barriers of the Web3 project contain, point out the difference between the barriers of the Web3 project and the barriers of the Web2 project, and guide Web3 entrepreneurs on how to grasp the first principles of Web3, namely decentralization, transparency, autonomy, collaboration, Build barriers to good products in terms of innovation and value.

What are the barriers of the Web3 project?

The barriers to the Web3 project mainly include the following aspects:

Technical barriers: Web3 projects need to use emerging technologies such as blockchain, cryptocurrency, and non-fungible tokens. The development, maintenance, security, and interoperability of these technologies require a high level of expertise and capabilities. Web3 projects also need to adapt to changing technical standards and regulatory environments to ensure their legality and sustainability. To establish technical barriers, the Web3 project needs to continuously innovate and optimize its technical solutions to improve its performance, reliability and user experience.

Community barriers: A core feature of the Web3 project is decentralization, that is, no centralized institution or individual controls or owns the resources or power of the project. This means that Web3 projects need to rely on an active, engaged and collaborative community to support and drive the development of the project. Community members can participate in the project by contributing code, providing feedback, participating in governance, promoting and publicizing, etc. To build community barriers, Web3 projects need to attract and retain valuable community members, build trust and consensus, and motivate and reward their contributions.

Ecological barriers: Web3 projects are built in a multi-dimensional environment, such as developers, investors, users, creators, node participants, multiple products, service providers, multiple value creators, etc., ecological The richer the system, the harder it is to replicate. The diversity and vitality of the ecosystem can increase the attractiveness and competitiveness of Web3 projects, and can also promote the innovation and collaboration of Web3 projects. The construction of the ecosystem requires the Web3 project to establish good relationships and cooperation with various stakeholders, and also requires the Web3 project to follow the principles of openness and transparency to ensure the fairness and sustainability of the ecosystem.

Brand barriers: Another core feature of the Web3 project is openness, that is, anyone can access or use the project's services or products, and can also copy or improve the project's code or model. This means that Web3 projects face fierce competition and the risk of imitation, and need to differentiate themselves and gain user recognition and loyalty by building their own brands. The brand includes not only visual elements such as the project name, logo, and slogan, but also spiritual elements such as the project's vision, mission, and values. To establish brand barriers, Web3 projects need to convey their own stories and concepts, build their own image and reputation, and shape their own characteristics and advantages.

Differences between Web3 project barriers and Web2 project barriers

The differences between Web3 project barriers and Web2 project barriers are mainly reflected in the following aspects:

Decentralization and centralization: An important feature of the Web3 project barrier is decentralization, that is, no centralized entity or institution controls or owns the resources or power of the project. This is in sharp contrast to an important feature of the Web2 project barrier, which is centralization, that is, a centralized entity or institution controls or owns the resources or power of the project. Decentralization can improve the security, reliability, transparency, fairness and democracy of Web3 projects, and can also protect the openness, freedom and innovation of Web3 projects. Centralization may reduce the security, reliability, transparency, fairness and democracy of the Web2 project, and may also limit the openness, freedom and innovation of the Web2 project.

Collaboration and competition: An important feature of the Web3 project barrier is collaboration, which supports effective cooperation and coordination between different entities or institutions to achieve common interests and goals. This is in stark contrast to an important feature of the Web2 project barrier is competition, that is, there are fierce competitions and confrontations between different entities or institutions to achieve their respective interests and goals. Collaboration can improve the efficiency, effectiveness, diversity and inclusiveness of Web3 projects, and can also promote the development and evolution of Web3 projects. Competition may reduce the efficiency, effectiveness, diversity and inclusiveness of Web2 projects, and may also hinder the development and evolution of Web2 projects.

Innovation and imitation: An important feature of the Web3 project barrier is innovation, which encourages and supports various novel and valuable ideas and practices, whether technical or commercial. This is in stark contrast to an important feature of the Web2 project barrier, which is imitation, that is, there is a large number of copying or improving existing ideas and practices, both technically and commercially. Innovation can increase the competitiveness, attractiveness, vitality and influence of Web3 projects, and can also promote the evolution and upgrade of the Internet. Imitation may reduce the competitiveness, attractiveness, vitality and influence of the Web2 project, and may also lag behind the evolution and upgrade of the Internet.

Value and profit: An important feature of the Web3 project barrier is value, that is, to allow all contributors to obtain fair distribution and incentive mechanisms, both economically and socially. This is in stark contrast to an important feature of Web2 project barriers, which is profit, that is, to allow a small number of owners or controllers to obtain maximum benefits and benefits, both economically and socially. Value can strengthen the incentive, reward, loyalty and satisfaction of Web3 projects, and can also realize the value sharing and value creation of the Internet. Profits may weaken the incentives, rewards, loyalty, and satisfaction of Web2 projects, and may also lead to value distribution and value loss on the Internet.

How to seize the first principles of Web3 to build barriers to good products

The first principle of Web3 is the basic feature and goal of the Web3 project, and it is also the core advantage that distinguishes it from Web1 and Web2. The first principles of Web3 include decentralization, transparency, autonomy, collaboration, innovation and value. To grasp the first principles of Web3 to build product barriers, Web3 entrepreneurs need to pay attention to the following points:

Start from actual human needs: Web3 projects should start from solving actual human needs, rather than simply being technology-oriented or profit-oriented. Practical human needs can include aspects of security, privacy, freedom, justice, participation, creativity, and more. For example, the Bitcoin network starts from the need to solve the crisis of currency trust and financial freedom, and the Ethereum network starts from the need to solve the needs of smart contracts and decentralized applications.

Have a cypherpunk vision: Web3 projects should have a cypherpunk vision, that is, take decentralization, anti-authority, anti-censorship, and anti-monopoly as core values, and promote social change and progress as the ultimate goal. The cypherpunk vision can inspire the innovative spirit and social responsibility of Web3 projects, and can also attract users and communities with common ideals and beliefs. For example, the Filecoin network has a cypherpunk vision, which aims to break the monopoly and opacity of the storage market and provide a safe, reliable, open, fair and efficient storage network.

Close community consensus: The Web3 project should have a close community consensus, that is, the community as the main body, through open and transparent communication and negotiation, to reach consensus on the basic rules and goals of the project. A tight community consensus can enhance the autonomy and collaboration of the Web3 project, and can also ensure the stability and sustainability of the Web3 project. For example, the Steemit network has a tight community consensus. It determines the parameters and direction of the platform through community voting, and distributes the benefits of the platform through community contributions.

Give up control of the project from beginning to end: Web3 project creators should give up control of the project from beginning to end, that is, not set up any centralized or authoritative institutions or individuals to interfere or affect the operation or development of the project. Giving up control of the project can reflect the decentralization and transparency of the Web3 project, and can also avoid the monopoly and corruption of the Web3 project. For example, both the Bitcoin network and the Ethereum network give up control of the project from beginning to end. They do not have any centralized or authoritative institutions or individuals to control or own network resources or power, but are completely distributed. Nodes and participants are jointly maintained and operated.

Architecting a system to achieve this purpose: Web3 projects should architect a system to achieve this purpose, that is, through reasonable design and implementation, the technology and logic of the project are consistent with the vision and goals of the project. Building a system to achieve this goal can ensure the innovation and value of the Web3 project, and can also realize the inaction and self-evolution of the Web3 project. The Ethereum network, for example, is a system architected for this purpose, through smart contracts and decentralized applications, allowing anyone to create and run applications of any type and size on the network without any intermediaries or permissions.

· Bottom-level thinking with the principle of dissipative structure: building an open system that is far from equilibrium is the foundation of the Web3 project's self-organized development through DAO. The principle of dissipative structure means that under non-equilibrium conditions, an open system will form an orderly and stable structure by exchanging matter, energy and information with the outside world, which is called a dissipative structure. Using the principle of dissipative structure, the Web3 project can build an open system far from equilibrium, that is, a system that can form an orderly and stable structure by exchanging matter, energy and information with the outside world, and at the same time be able to continuously innovate and evolve. . Such a system can develop through DAO self-organization, that is, an organization based on blockchain technology and smart contract rules, where community members participate and make decisions together, and there is no centralized or authoritative institution or organization controlled or owned by individuals. For example, the Ethereum network is an open system far from equilibrium, which forms an orderly and stable structure (blockchain) by exchanging matter (cryptocurrency), energy (computing resources) and information (transaction data) with the outside world , while continuously innovating and evolving (smart contracts and decentralized applications). The Ethereum network is also a system that develops through DAO self-organization. It is based on blockchain technology and smart contract rules (Ethereum Protocol), and is jointly participated and decided by community members (Ethereum Foundation, Ethereum Improvement Proposal, etc.), No centralized or authoritative institution or individual controls or owns (trustless).

In conclusion

Web3 projects refer to those projects that use Web3 technology and concepts to provide services or products, and they have the characteristics of decentralization, transparency, autonomy, collaboration, innovation and value. To build product barriers for Web3 projects, Web3 entrepreneurs need to pay attention to the following points:

Barriers to the Web3 project include technical barriers, community barriers, brand barriers, and ecological barriers, etc., which can differentiate Web3 projects from Web1 and Web2 projects, and allow Web3 projects to gain competitive advantages and user recognition in the encryption industry.

The differences between Web3 project barriers and Web2 project barriers are mainly reflected in the aspects of decentralization and centralization, collaboration and competition, innovation and imitation, value and profit, etc. They can reflect the core advantages and goals of the Web3 project, and can also reflect the Web3 project vision of social change and progress.

How to grasp the first principle of Web3 to build a good product barrier needs to start from the actual human needs, have a cypherpunk vision, a close community consensus, give up control of the project from beginning to end, and build a framework to achieve this goal system. These principles can guide Web3 entrepreneurs to design and implement products and services that conform to Web3 concepts and technologies, and can also stimulate Web3 entrepreneurs' innovative spirit and sense of social responsibility.

· Utilizing the principle of dissipative structure, building an open system that is far from equilibrium is the foundation of the Web3 project's self-organized development through DAO. This theory can help Web3 entrepreneurs understand and apply the laws of self-organization and evolution of open systems under non-equilibrium conditions, and can also help Web3 entrepreneurs build and maintain an orderly and stable system that is capable of continuous innovation and evolution.

This article aims to introduce how to build product barriers for Web3 projects, hoping to inspire and help Web3 entrepreneurs. Of course, this article is only a preliminary discussion, and there are still many details and problems that need further research and improvement. We welcome any readers who are interested in this article or have insights to communicate and discuss with us.

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