Mask Network is thrilled to announce the acquisition of the team behind RARA, the social curation protocol. As part of the Mask ecosystem of Web3 social builders, the team will continue building apps and developer tools for RARA.

Founded in 2017, Mask aims to build an easy-to-use bridge from Web 2.0 to the Web 3.0-era decentralized apps. Mask has been one of the earliest community members of the Bluesky protocol founded by Jack Dorsey and the Mask team is the maintainer of the most active instances of Mastodon.

With funding of US$100 million, Mask has strategically invested in decentralized social networks, infrastructure, and creative content to feed its ambition of becoming the Web 3 social conglomerate building for the first billion people in Web3.

With RARA, social network and other NFT app builders can:

Add live and historical commentary for NFTs with reactions, comments, and tags across all Web3 apps;

Introduce new people to Web3 with free soulbound collectibles for curating called RA! like tokens; 

Personalize social feeds and NFT recommendations based on each person’s likes.

"Being able to engage with an NFT just like a tweet is critical to the future of the aggregated Web2 and Web3 feed in our app," said Terrence Wu, Eco Product Lead at Firefly, Mask’s newest mobile app. “We are excited to be one of the first to integrate RARA into our app while we are still in private beta.”

About Mask

Mask Network is a leader in the vibrant decentralized social network ecosystem. In 2019, Mask extension started supporting Twitter users with secure, decentralized social messaging, payment networks, file storage and sharing upon the current mainstream social media networks. As a Top 100 Market Cap project, Mask strategically invests in decentralized social networks, infrastructure, and creative contents with the goal of making Web3 more accessible to all. Learn more at mask.io.

About RARA

RARA is a protocol for adding social commentary to Non-Fungible Tokens (NFTs) on social apps and NFT marketplaces. Developed by RARA Social Inc, the RARA social curation protocol enables anyone to add reactions, comments, and tags to any NFT in any Web3 app. With the release of v2.0 of the protocol, all curation is now free with all curation data stored permanently on-chain and generates a free RA! Like Token, soulbound memories for curators. Learn more at rara.social.