Cointime

Cointime

Download App
iOS & Android

Coca-Cola, Crypto.com To Launch NFTs Using Heatmaps From World Cup Matches

Cointime Official

Coca-Cola has teamed with Crypto.com and GMUNK to issue NFTs generated from heatmaps during World Cup matches.

Coca-Cola is tapping into the non-fungible token (NFT) technology to tokenise the FIFA World Cup Qatar 2022 experience. In a post on Monday, the beverage company said it has partnered with Crypto.com to release a collection of NFTs generated from the football data of the ongoing world cup tournament.

Coca-Cola is Launching NFTs From World Cup Matches

The beverage company said the World Cup NFT is the “newest form of memorabilia that will live forever on the blockchain.” Per the announcement, the so-called “Coca-Cola ‘Piece of Magic’ NFT” includes 10,000 unique artworks that will be designed in collaboration with digital artist GMUNK, one of the prominent visual design directors in the world.

Coca-Cola’s world cup NFTs will be generated by GMUNK using unique ‘heatmaps’ from in-game movements by players during the matches.

“At its core, Coca-Cola ‘Piece of Magic’ uses football data as our paintbrush, defining densities, behaviours, and applications of colour to shape and create an immersive piece of art that embraces the spirit of football and depicts a visual story unique to each match,” GMUNK said.

Tokenising the World Cup Experience

Today’s development would mark the big Web3 push into FIFA World Cup events. The release date for the collection was not disclosed. However, Coca-Cola said the NFTs would be hosted on Crypto.com’s NFT platform, and available globally to football fans registered on the platform, including its Fanzone page.

“The FIFA World Cup™ in Qatar is about bringing magical moments to life on and off the pitch for millions of fans from the region and beyond,” Nazli Berberoglu, Coca-Cola’s FIFA World Cup General Manager, said.

Earlier in September, FIFA hopped onto the NFT bandwagon by launching its own collectable marketplace, similar to NBA Top Shot. Dubbed FIFa+ Collect, the platform allows football fans worldwide to own and collect special moments in FIFA World Cup and FIFA Women’s World Cup.

（By Ibiam Wayas）

NFT
Comments

All Comments

Recommended for you

  • WTI Crude Oil Drops 1.5% to $100.19 per Barrel

    International oil prices hit a daily low, with Brent crude futures (December contract) trading around $114. WTI crude oil experienced a daily decline of 1.5%, settling at $100.19 per barrel.

  • Meta Falls 1.4%, Plans to Raise $95 Billion for AI Investment

    On October 27, Meta (META.US) fell 1.4%, closing at $621.47. In news, Meta has initiated a public offering to raise approximately $35 billion and plans to raise up to $60 billion through a market offering of a new class of non-voting C shares. Meta stated that these plans will support its ongoing investments in AI infrastructure and personal superintelligence.

  • General Compute Completes $100 Million Series A Funding, Valued at $800 Million

    On October 27, AI computing cloud service provider General Compute announced the completion of a $100 million Series A funding round, led by Blackbird Ventures and Abstract Ventures, with a post-funding valuation of $800 million, up from a valuation of $60 million after its seed round in May. The company was co-founded by Finn Puklowski, who serves as CEO, and focuses on building cloud services using specialized inference chips that compete with Nvidia. Chip suppliers include SambaNova (which previously secured a $400 million procurement agreement), Positron, and Cerebras. The company has signed a major client with an annual recurring revenue of $100 million. Its strategy involves not building large data centers but instead utilizing smaller power sources, renting space in other companies' data centers, and repurposing former Bitcoin mining sites for AI model operations. Puklowski expects to deploy 75 megawatts of computing power by 2027 and to secure 200 megawatts of electricity.

  • US Bitcoin Spot ETF Sees $203 Million Net Outflow in October, Cumulative Net Inflow Reaches $57.4 Billion

    As of October 26, the US Bitcoin spot ETF experienced a net outflow of approximately $203 million, bringing the cumulative net inflow to $57.4 billion.

  • Morgan Stanley: Gold's Hedging Role Needs Reassessment, Still Prefers Metal Assets

    On October 27, the price of gold has fallen from $5,600 per ounce at the beginning of this year to recently dropping below $4,000 per ounce. Despite the weak short-term trend, Morgan Stanley stated that it will maintain gold as the preferred metal asset and set a target price of $5,000 per ounce for the second quarter of 2027.

  • U.S. Stock Market Opens Higher, SK Hynix Rises Over 2%

    On October 27, the U.S. stock market opened with all three major indices rising. The Nasdaq increased by 0.45%, the S&P 500 rose by 0.3%, and the Dow Jones gained 0.04%. SK Hynix saw a rise of over 2% following the release of its Q3 earnings report, which is expected to announce an additional shareholder return plan of 50 trillion to 60 trillion Korean won. Broadcom rose nearly 3% as Anthropic finalized a $63 billion financing deal to purchase Broadcom chips. HSBC Holdings fell over 6%, with Q3 pre-tax profit increasing by 32% year-on-year to $9.6 billion, which was below expectations.

  • Intel to Acquire Quantum Startup Classiq for Approximately $2.3 Billion

    According to market news: Intel (INTC.O) will acquire quantum startup Classiq for approximately $2.3 billion.

  • Putin: We Are Exploring Cooperation Possibilities with American Partners

    On October 27, Russian President Putin stated: We are exploring the possibility of cooperation with American partners. (Jin Shi)

  • Galaxy Reports Q3 Net Profit of $323 Million, Turning from Loss to Profit

    On October 27, Galaxy Digital (Nasdaq: GLXY) submitted an 8-K to the U.S. Securities and Exchange Commission and released its Q3 2026 performance: for the quarter ending September 30, the net profit was $323 million, with a diluted earnings per share of $0.66 and an adjusted earnings per share of $0.83, compared to a net loss of $85 million in the second quarter; adjusted gross profit was $569 million, and adjusted EBITDA was $455 million (compared to a negative $77 million in the second quarter). Total assets at the end of the period were $16.4 billion, a 51% increase quarter-over-quarter; total equity was $3 billion, a 10% increase; cash, stablecoins, and U.S. Treasury bills totaled $4.9 billion, a 99% increase; net digital assets and investments reached $1.7 billion, a 48% increase. Year-to-date, the company has repurchased 9.8 million shares, and the board has approved an additional $200 million repurchase authorization. The company stated that the total power pipeline for its data centers has exceeded 5.7 GW and completed the issuance of $3.5 billion in senior secured notes for the construction of Helios I Phase II.

  • U.S. Treasury Bonds Rise Collectively

    On October 27, following a speech by Iran's leader, U.S. Treasury bonds rose collectively, and bond yields fell across the board. In the news, Iran's Supreme Leader called for conditions to be proposed that would satisfy the end of the war.

Daily Must-Read

Popular Activities

RaveDAO at Terra Solis by Tomorrowland: A Female-Led Techno Night Where Web3 Culture Converges

RaveDAO at Terra Solis by Tomorrowland: A Female-Led Techno Night Where Web3 Culture Converges

April 30 - April 30
Dubai

Popular Tags

Cointime
News
Contents
RSS
Company