Animoca Brands Japan, a strategic subsidiary of Animoca Brands Corporation Limited ("Animoca Brands"), today announced that it has invested in Virtual Arts, Inc to support Virtual Arts' expansion in Japan and to provide content for DanceFight, a dance battle app published by Virtual Arts for the street dance community globally, with bracket-style tournaments, crowd and celebrity judge voting, and more.

Virtual Arts is creating the new home for skill-based talents, with its first experience being the DanceFight app, in which dancers record their signature dance moves and compete in one-versus-one battles, tournaments, and leagues with other epic dancers. Starting in May, dancers will be able to tap an “ANIMATE” button in DanceFight to transform themselves into dancing avatars to compete in bracket-style tournaments with crowd voting and prizes.

Animoca Brands previously invested in Virtual Arts. Together with Animoca Brands and Virtual Arts, Animoca Brands Japan will continue to work closely with athletes and artists to create a Web3 world in which they and their portfolio companies can give these creators the recognition and rewards they deserve.

About Virtual Arts Inc., makers of DanceFight

The venture-backed mobile app company Virtual Arts Inc. is the creator of DanceFight - the home for talent and the leading competition platform for skill-based, head-to-head video competition. The company is focusing initially on dance but will rapidly expand to support all forms of competition content, including singing, rap, skateboarding, and other action sports.

About Animoca Brands Japan

Founded in 2021, Animoca Brands Japan (corporate name: Animoca Brands K.K.) is the strategic subsidiary in Japan of Animoca Brands Corporation Limited, a leading global Web3 company. Animoca Brands Japan was established to support the global Web3 strategies of Japanese intellectual property and content holders such as major publishers, brands, education, sports teams, athletes, artists and game companies. Animoca Brands Japan provides a platform that combines IPs with blockchain technology, and supports IP holders to build their own ecosystem in through a full stack of Web3 services, providing a bridge between Japanese IPs and global fans.

About Animoca Brands

Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights and contribute to the establishment of the open metaverse. The company develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Darewise Entertainment, Notre Game, TinyTap, Be Media, PIXELYNX, and WePlay Media.