June 22 (Cointime) - London-based mobile fashion styling game company, Drest, has raised £15 million in funding led by Graham Edwards. The company plans to use the funds to develop its new product proposition, DREST Game 2.0, and expand across gaming, media, data, and ecommerce.

Drest aims to become the leading creative platform for fashion, entertainment, and lifestyle gamification, and will explore additional games within the web3 and lifestyle space. Since its launch in 2019, Drest has recorded 250% year-on-year user growth, raised £30 million, and works directly with over 260 luxury brands.