Having the world’s largest e-commerce platform, Amazon, launching a marketplace for trading non-fungible tokens, or distributing NFTs, has been a subject of speculation in the crypto space for quite some time. The speculations have been increasing, with sources claiming it could be as soon as next month.

According to reports, April 24 is rumoured to be the date Amazon would debut its NFT initiative, including a marketplace dubbed Amazon NFT Marketplace or Amazon Digital Marketplace. Unnamed sources claim the platform could first be launched in the US and gradually rolled out globally. An email blast would be sent to Amazon Prime customers – estimated at 170 million in the US – before or after the launch.

Amazon has been exploring multiple ways to enter the Web3 ecosystem, including forging partnerships with blockchains like Avalanche. The retailer’s approach to launching the platform remains unclear – whether through a private blockchain or fork of an existing one.