Download App
iOS & Android

Web3 Gaming Analytics

From Paul Veradittakit

Transforming Gaming: Helika & The Rise of Advanced Analytics

  • Helika's cutting-edge AI and blockchain analytics tools position the company as a leader in the rapidly evolving gaming industry. Their advanced capabilities enable developers to create more personalized and engaging gaming experiences, providing a significant competitive edge.
  • Helika's expansion into key APAC markets taps into a significant portion of the global gaming market. Localized teams in Japan and Korea enhance Helika's engagement with regional gaming studios, increasing its influence and market penetration.
  • The $50 million Helika Accelerate initiative provides substantial financial and strategic support to emerging blockchain gaming studios. This support fosters innovation and positions Helika as a crucial enabler of new gaming ventures, attracting a pipeline of promising projects.
  • Helika’s chain-agnostic approach and involvement in multiple blockchain ecosystems, including Bitcoin and Layer 2 solutions, ensure broad compatibility and flexibility. This diversification mitigates risks associated with dependency on a single blockchain and opens opportunities across various technological platforms.


As technology reshapes consumer landscapes, the gaming industry exemplifies significant evolution. Driven by advancements in AI and blockchain technology, game developers are adopting data-driven strategies to enhance player experiences and optimize game performance. Helika, a leading AI analytics firm, is revolutionizing game development, management, and marketing.

Overview of the Current Landscape

The gaming industry is undergoing a transformational shift driven by the integration of blockchain and artificial intelligence technologies. This evolution is redefining how games are developed, played, and monetized, making the experience more immersive and personalized.

  • Blockchain Technology in Gaming: The adoption of blockchain technology in gaming offers revolutionary advantages. By leveraging blockchain & NFTs, developers can create decentralized ecosystems where players have true ownership of in-game assets. This technology facilitates transparent and secure peer-to-peer transactions, enhancing trust and opening new revenue avenues through digital collectibles and cryptocurrencies.
  • Artificial Intelligence in Gaming: AI is transforming the gaming industry by enabling the analysis of vast amounts of data generated during player interactions. This allows for dynamic game adjustments and personalization at an unprecedented scale. AI algorithms can predict player behaviors, optimize in-game challenges to prevent churn, and enhance player engagement through adaptive difficulty levels and personalized content recommendations. Moreover, AI is instrumental in automating complex processes such as matchmaking, fraud detection, and in-game economy balancing, crucial for maintaining the integrity and sustainability of gaming platforms.

As a result of these technological advancements, the gaming industry is witnessing a shift towards more sustainable and player-centric business models. Developers can now offer more transparent, engaging, and fair gaming experiences, leading to higher retention rates and increased revenue opportunities.

Helika's Role

In this rapidly evolving landscape, Helika has positioned itself as a crucial facilitator for both traditional and Web3 gaming studios. With its sophisticated analytics suite, Helika empowers developers to harness the full potential of AI and blockchain. Their tools provide deep insights into player behaviors and preferences, enabling studios to craft experiences that are not only engaging but also highly rewarding and interactive. Helika's platform also supports the integration of blockchain technologies, offering developers ways to seamlessly track asset transactions and manage digital ownership, which are becoming increasingly important in the age of NFTs and tokenized gaming assets. Tackling the complexities and data privacy concerns associated with advanced technologies, Helika offers user-friendly interfaces and robust data security, making sophisticated analytics widely accessible.

Helika Accelerate

Helika recently introduced Helika Accelerate, a $50 million initiative to support and fund emerging blockchain gaming studios globally. This program provides financial support and strategic guidance, addressing challenges like capital access and market entry, enabling developers to quickly launch innovative games. This case study reflects Helika's commitment to the industry and aligns with broader trends towards increased investment in blockchain technologies.

Global Expansion and Strategic Partnerships:

Helika is actively expanding its presence globally, particularly in APAC, with localized teams in Japan and Korea. This strategic move taps into the region's substantial gaming market, which represents around 40% of the global gaming market. Additionally, Helika is forming key partnerships with industry leaders such as Ubisoft.

  • Collaboration with Ubisoft:Helika is supporting Ubisoft's Web3 initiatives and aims to manage traditional games, enhancing its influence in both traditional and blockchain gaming sectors.
  • Helika is supporting Ubisoft's Web3 initiatives and aims to manage traditional games, enhancing its influence in both traditional and blockchain gaming sectors.

Diversification and Ecosystem Agnosticism:

Helika is diversifying its focus beyond EVM chains to include various ecosystems like Bitcoin and L2s, ensuring it remains chain-agnostic. This approach is bolstered by alliances such as the one with Animoca, providing a launchpad for developers in the Bitcoin ecosystem.

Future Outlook and Product Development:

Helika continues to build and time its AI products to meet market readiness. The upcoming release of Helika Engage, a product enabling play-to-earn mechanisms and battle passes, exemplifies their commitment to innovation. Helika’s strategy involves early customer onboarding through programs like Helika Accelerate, maximizing customer lifetime value (LTV) and expanding market share.

Key Players and Their Contributions

Helika's success is partly due to its visionary leaders, CEO Anton Umnov and CTO Cori Grohman. Anton brings over 15 years of entrepreneurial expertise in data analytics across various sectors, including fintech and crypto, enhancing Helika’s innovative edge in technology and strategic investments. Cori complements this leadership with his extensive experience in software engineering and blockchain analytics, steering Helika's advanced AI-driven platforms that set new industry standards. This leadership has positioned Helika as a pivotal force in the gaming analytics space.


Helika's influence in the gaming industry marks a shift towards more sophisticated, data-driven development and marketing strategies. As the industry evolves, the insights from companies like Helika will be increasingly vital in shaping the future of gaming. Innovators and developers must adapt to these changes, creating digital frontiers that are rewarding for players and profitable and insightful for developers.

- Paul Veradittakit


All Comments

Recommended for you

  • Cointime June 22th News Express

    1. 21 million LINK flowed out of the Chainlink non-circulating supply contract 3 hours ago, equivalent to approximately US$295 million

  • Bitcoin’s blockchain bandwidth utilization exceeds 90% for the first time since April halving

    Since the halving event in April, the blockchain bandwidth usage rate of Bitcoin has exceeded 90% for the first time. The increase in bandwidth usage after the halving is mainly attributed to the adoption of new token standards, including Runes and BRC-20. Dune Analytics data shows that the transaction volume involving these two token standards has significantly increased, especially on April 23, when the transaction volume of Runes exceeded 750,000.

  • Rapper 50 Cent claims that his X account was hacked, and the hacker promoted cryptocurrency and defrauded about $300 million

    On June 22nd,famous rapper Curtis James Jackson III (stage name "50 Cent") claimed that his former Twitter account and website were hacked, resulting in hackers promoting a cryptocurrency scam and defrauding victims of $30 million.The hackers created a new cryptocurrency called "GUNIT" and used 50 Cent's large following (approximately 12.9 million fans) to attract more investors and drive up the price, then drained its value, causing the token price to plummet to $0.00016. On June 21st, 50 Cent posted on Instagram to his 32.8 million fans about the hack and admitted that a large amount of funds from victims had been lost from the project. "Twitter quickly locked my account. Whoever did this, got $30 million within 30 minutes," 50 Cent claimed, stating that he had no involvement with this cryptocurrency scam.

  • Trump campaign returns excess donations to Gemini

    Donald Trump's campaign team has returned donations exceeding the legal limit to the United States cryptocurrency exchange Gemini's co-founders Cameron Winklevoss and Tyler Winklevoss. Earlier, Gemini co-founders Cameron Winklevoss and Tyler Winklevoss tweeted that they had each donated 1 million US dollars worth of Bitcoin (15.47 BTC) to the Trump campaign, exceeding the maximum limit of $844,600 per person that the Trump committee can legally accept.

  • Glassnode: Bitcoin miners have not "completely sold off" and may be in the break-even period

    Glassnode Chief Analyst James Check said that Bitcoin miners may be struggling, but they may not have fully entered a bear market level. They mine 10 bitcoins and then sell 10 bitcoins. Miners must adapt and adjust fees to become their main source of income, forcing the industry to further innovate and apply effective capital management.

  • Jupiter Lianchuang: A new PPP mechanism needs to be invented to prove that there is a better alternative than PVP

    Meow, co-founder of Jupiter, posted on social media stating that PPP (Participant-Platform-Protocol) is very important, otherwise they will devour each other before achieving all the dreams of changing the world.Currently, incentive measures strongly favor PVP (Participant-Value-Protocol), but everyone feels worse about our industry than ever before. Now we need to invent new PPP mechanisms and use them to prove that there are better alternatives than PVP, otherwise we will just blame each other all day and say, "Yes, that's how the game is played."

  • DePIN developer Verida completes $5 million seed round

    Verida, a DePIN network developer, has completed a $5 million seed round of financing with a post-investment valuation of $50 million. Participating investors include O-DE Capital Partners, ChaiTech Ventures, Simurg Labs, Gate Labs, HASH CIB, Bison Capital, Amesten Capital, and Evan Cheng from Mysten Labs. The new funds will be used to develop Verida's personal data storage infrastructure, providing decentralized storage and encryption services for user personal information.

  • He Yi: Projects with high valuations cannot only be judged by market value, the era of haircuts may be coming to an end

    Binance co-founder He Yi wrote on Binance Square: "2017 was the era of ICOs, where you could make money as long as you got a share. In 2021, with the rise of DeFi, as long as you move fast, you can make money by participating in yield farming. Buying new instead of old is also a typical feature of this period. However, now IEOs are generally considered to have legal risks in most countries, so they can only be airdropped and priced by the market. This means that if there is a large circulation, the opening price of the project will be relatively stable, such as BB and LISTA, but compared to 2021, the rise is still too fast, lacking sufficient washing-out process.

  • A whale deposited 12.66 million WIFs into Binance in the past two days, equivalent to about 23.4 million US dollars

    According to Lookonchain monitoring, in the past 2 days, a whale has deposited 12.66 million WIF coins into Binance, which is equivalent to approximately 23.4 million US dollars.

  • Five suspected Sun Yuchen addresses have accumulated more than 405,000 ETH in the past 7 months

    According to @ai_9684xtpa, five addresses suspected to belong to Sun Yuchen accumulated 405,437 ETH between December 2023 and June 2024, with a total value of 1.42 billion US dollars and an average cost of approximately 3010 US dollars.