By now you’ve surely heard about how AI tools — among other things — will revolutionize the conception, writing, and SEO of content. Does this mean crypto content creators will soon be out of a job and everything you read about crypto will come from a machine?

Yes and no. Let me explain.

AI Content is Fast and Cheap

Media companies have quickly realized how AI tools can help them be more profitable. After all, why hire expensive humans to produce content when a machine can do it much faster and for much less money?

Instead, all they need is someone who feeds the AI with the right parameters until the desired output comes out at the end. I myself know several companies that have optimized parts of their content creation in this way within the last few weeks.

So expect a lot of the generic stuff like crypto news or basic market analyses to be written by a machine.

But some problems remain.

ChatGPT Stays on the Surface

AI tools such as ChatGTP are great to produce relatively simple content.

Think ‘5 ways how cryptocurrency does X’ and stuff like that.

They can summarize facts and even combine existing ideas to get a new spin on things. But the moment you want them to go deeper and really dig into a topic, AI tools quickly run into walls. That’s because they basically just repeat what others have already said. If the AI hasn’t been fed the necessary data, it will simply regurgitate and rephrase the things it does know without offering any new insights.

AI Makes a Lot of Mistakes

What AI write looks right. But when you actually go through their output you realize that there can be plenty of mistakes. An AI doesn’t verify. It mixes up facts. And in the case of ChatGPT it only uses data up to late 2021.

Think about how much crypto has changed in the last year. Not just has the market fundamentally changed, but we also saw new regulations entering the stage.

Or just take the example above where I asked ChatGPT to create a table listing the names, prices, and market caps of the top 5 cryptocurrencies using the latest data it had available. It simply made stuff up.

ChatGPT Can’t Handle Hard Data Well

Speaking of tables, in general AI such as ChatGPT doesn’t seem very good at handling large amounts of numbers yet. If you give it a lot of data to work with, it will sometimes confuse the individual entries. Basic calculations are often a problem so it requires a lot of hand-holding. And even if you spoon-feed everything to the AI, it often doesn’t know what to do with the information.

And then there are times when it does a surprisingly good job.

I used this data from Coinbrain and asked ChatGPT a simple question: What trends or anomalies can you identify from this data?

As its answers show, ChatGPT was able to identify a couple of interesting points. Three months ago, the AI wasn’t able to do this.

Generic Content vs. Data-Driven Content

So where does this leave us?

For the time being, AI still seems to have reached its limits when it comes to finding, evaluating, and interpreting large amounts of data.

How fortunate that this is my specialty 😎

So you can be sure that whenever you consume crypto content in which data is analyzed comprehensively, a real human was involved. With all generic topics, however, you have to reckon with the fact that a machine has taken over the main work. That doesn’t necessarily have to be a bad thing. But don’t expect a lot of profound new insights from it.

The question is whether and how the production of data-driven crypto content will change in the future. I can only speculate. It’s a fact that AIs are rapidly getting better and more powerful. I suspect that specialized solutions will soon appear on the market that deals with the analysis of data sets from specific fields and industries. However, AI relies on gathering data from various websites. I think soon many websites that provide open and free information will ask users to register and sign in before any free data and insights can be viewed. This will prevent AI from scraping information easily. It is also quite possible that there will soon be a ChatGPT for crypto-related topics.