Cointime

Cointime

Download App
iOS & Android

The Digidaigaku Superbowl Ad Controversy

Validated Individual Expert

The only Web 3 advert to play during last nights Super Bowl was from Limit Break the parent company behind Digidaigaku. However, there is a massive controversy surrounding the advert as it showcased a QR code that linked over to the founder and CEO Gabriel Leydon’s Twitter page instead of the actual project.

Digidaigaku was the breakout blockchain gaming project from 2022 which sat at a staggering 16 ETH floor on OpenSea at its peak. Their parent company Limit Break raised over $200 million and made headlines for securing a coveted Super Bowl ad spot marking a massive win for the Web 3 gaming community.

Many degens were keeping an eye out for the Limit Break advert last night, which aired during the first quarter of the Super Bowl. The advert showcased a prominent QR code and promised a free digital collectible — code for NFT. This free mint was for the Digidaigaku dragons collection which is currently sitting at a .3 ETH floor ~$400.

However many users who scanned the QR code and landed on Gabriel Leydon’s Twitter page were understandably confused. The advert did not really feature any information about Digidaigaku or Limit Break and upon landing on Leydon’s Twitter page, you had to hunt around for a link to the actual mint.

Without question this janky implementation likely led to a significant drop off in signups as the conversion funnel was sub-optimal at best.

Many users are now criticizing Gabriel Leydon for effectively burning approximately $7 million in company funds to drive traffic to his own Twitter page.

Popular NFT morning show The Nifty discussed the matter at length today. One host claimed that the Limit Break advert was the clearest top signal for the Digidaigaku project and he quickly proceeded to floor his entire collection of NFTs.

Gabriel Leydon has since tweeted out:

“When we announced our commercial we were told all of the reasons we would fail:

1. Website crash 2. Website hacked 3. ETH too slow 4. ETH gas war 5. NFTs botted

None of those things happened! The technical execution was flawless!”

While the technical execution seems fine, there is much to be said about the advert itself.

NFT
Comments

All Comments

Recommended for you

  • Polymarket adds new Olympics category

    Predicting market Polymarket adds "Olympics" category, including:Currently, among the countries predicted to win the most gold medals at the Paris Olympics, the United States accounts for 79% and China accounts for 20%. The amount of the prediction market project has reached 1.2 million US dollars; among the countries predicted to win the most medals, the United States accounts for 94% and China accounts for 6%. The amount of the prediction market project has reached 1.3 million US dollars.

  • Robert Kennedy Jr.'s four Bitcoin policies, including that BTC-USD transactions do not need to be reported or taxed to the IRS

    US presidential candidate Robert Kennedy praised the role that Bitcoin could play in improving the US economy at the Bitcoin 2024 conference. He proposed a comprehensive reform of US monetary policy and added that BTC could restore the US economy to its pre-Nixon era. He promised to issue four executive orders related to Bitcoin if elected:

  • Hong Kong Legislative Council Member Tam Yue-heng: Accelerate the issuance and trading of stablecoins that match the characteristics of the linked exchange rate system

    Tan Yueheng, a member of the National Committee of the Chinese People's Political Consultative Conference and the Legislative Council, published an article entitled "Consolidating the Status of Financial Center and Sharing the Dividend of Deepening Reform". In it, he pointed out that in the field of digital finance, the SAR government must continue to develop digital finance and qualified virtual products, explore new beneficial financial formats, and promote the new productive forces of the financial industry. Hong Kong must promote the participation of financial technology companies in the stable coin sandbox mechanism, accelerate the issuance and trading of stable coins with the characteristics of matching linked exchange rate system, expand the testing scope and landing scenarios of digital RMB as a cross-border payment tool, and focus on developing products that are linked to virtual assets and underlying real assets, transforming art, real estate, equity, and carbon emissions into digital tokens through blockchain technology.

  • Hong Kong’s virtual asset ETF market has established a mature structure including exchanges, market makers, primary and secondary custodians, etc.

    Wang Long, Chairman of the Greater Bay Area Financial Professionals Association, pointed out in an article published in Ta Kung Pao entitled "Web3.0 Promotes Diversification of Financial Products" that although Hong Kong's ETF market is still in its development stage compared to the United States, it has established a mature architecture, including exchanges, market makers, primary and secondary custodians, etc. The Hong Kong Securities and Futures Commission has approved six virtual asset spot ETFs and 14 virtual asset spot ETFs, including Hong Kong dollars, US dollars, and renminbi categories, for trading on platforms holding the Hong Kong Securities and Futures Commission license. Nowadays, more and more global investors are paying attention to how to invest in virtual assets, and both the United States and Hong Kong, China have approved the listing of ETF funds for virtual assets, and the investment scale is rapidly increasing.

  • Bloomberg ETF Analyst: XRP ETF may be the next exchange-traded fund product to be launched

    Bloomberg ETF analyst James Seyffart forwarded market news on X platform, stating that during the Bitcoin 2024 conference, Discover Crypto CEO Joshua Jake was interviewed and he said that XRP ETF could be the next possible exchange-traded fund product to launch.

  • Hong Kong's financial industry may study launching stablecoin trading desks and institutional custody services

    Hong Kong Monetary Authority recently announced the list of participants in the stablecoin issuer sandbox, including JD Coin Chain, Circle Coin Innovation, Standard Chartered Bank, Anni Group, Hong Kong Telecom and other institutions. Research reports released by Zeng Shengjun, a researcher at the Greater Bay Area Financial Research Institute of the Shenzhen Branch of Bank of China, and Guan Zhenqiu, a researcher at the Hong Kong Financial Research Institute of Bank of China, analyzed that the Hong Kong dollar stablecoin can improve the efficiency and inclusiveness of the Hong Kong financial system. Its stability, free convertibility, high security, high open source and cross-border mobility can provide support for a wider range of financial innovations.

  • Bitcoin scaling network Mezo completes $7.5 million in financing, led by Ledger Cathay Fund

    Bitcoin scaling network Mezo has completed a $7.5 million financing round, with Ledger Cathay Fund leading the investment and Mantle EcoFund ecosystem projects from ArkStream Capital, Aquarius Fund, Flowdesk, GSR, Origin Protocol, and Bybit participating. This round of financing brings its total funding to $30 million.The new funds will be used for Mezo's plan to expand the adoption of its network, including integrating more products into its network, such as its Bitcoin staking platform Acre.

  • As of July 25, BlackRock IBIT held more than 338,000 bitcoins, an increase of more than 1,092 bitcoins from the previous day.

    BlackRock's official update on the Bitcoin ETF shows that as of July 25th, the market value of IBIT has reached $21,890,121,436.41, and the position has increased to 338,128.5551 BTC, an increase of 1,092.7881 BTC from the previous trading day.

  • Cointime July 7th News Express

    1, Ethereum L2 TVL rebounds slightly to above $39 billion

  • nftperp: All funds lost due to the vulnerability have been successfully recovered

    nftperp, an NFT perpetual contract trading platform, announced on X platform that all funds lost due to a vulnerability have been successfully recovered. The developers are currently prioritizing the restoration of contracts to ensure that trading and withdrawals can proceed normally. Due to some differences in marked prices and index prices, methods for securely restoring trading are being sought. For clarity, we will soon release details of what happened in the past 20 hours. Previously, nftperp stated that a serious error was found in one of its contracts (clearingHouse), and all vulnerable contracts have been suspended until further notice.

Daily Must-Read

Popular Activities

Delysium $AGI & AI Private Yacht Party

Delysium $AGI & AI Private Yacht Party

March 27 - March 27
Seoul

Popular Tags

Cointime
News
Contents
RSS
Company