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The Digidaigaku Superbowl Ad Controversy

Validated Individual Expert

The only Web 3 advert to play during last nights Super Bowl was from Limit Break the parent company behind Digidaigaku. However, there is a massive controversy surrounding the advert as it showcased a QR code that linked over to the founder and CEO Gabriel Leydon’s Twitter page instead of the actual project.

Digidaigaku was the breakout blockchain gaming project from 2022 which sat at a staggering 16 ETH floor on OpenSea at its peak. Their parent company Limit Break raised over $200 million and made headlines for securing a coveted Super Bowl ad spot marking a massive win for the Web 3 gaming community.

Many degens were keeping an eye out for the Limit Break advert last night, which aired during the first quarter of the Super Bowl. The advert showcased a prominent QR code and promised a free digital collectible — code for NFT. This free mint was for the Digidaigaku dragons collection which is currently sitting at a .3 ETH floor ~$400.

However many users who scanned the QR code and landed on Gabriel Leydon’s Twitter page were understandably confused. The advert did not really feature any information about Digidaigaku or Limit Break and upon landing on Leydon’s Twitter page, you had to hunt around for a link to the actual mint.

Without question this janky implementation likely led to a significant drop off in signups as the conversion funnel was sub-optimal at best.

Many users are now criticizing Gabriel Leydon for effectively burning approximately $7 million in company funds to drive traffic to his own Twitter page.

Popular NFT morning show The Nifty discussed the matter at length today. One host claimed that the Limit Break advert was the clearest top signal for the Digidaigaku project and he quickly proceeded to floor his entire collection of NFTs.

Gabriel Leydon has since tweeted out:

“When we announced our commercial we were told all of the reasons we would fail:

1. Website crash 2. Website hacked 3. ETH too slow 4. ETH gas war 5. NFTs botted

None of those things happened! The technical execution was flawless!”

While the technical execution seems fine, there is much to be said about the advert itself.


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