OpenAI has launched a new feature for ChatGPT called “Pulse” — a personal assistant-style feature that “works for you overnight” to deliver daily personalized updates based on user interests. 

It comes as retail traders are increasingly turning to AI to help them with stock picks and even crypto trading. 

“Since ChatGPT launched, that’s always meant coming to ask a question. There’s magic in being able to simply ask and get answers to help you learn, create or solve problems,” the AI firm wrote on Thursday. 

“However, that’s limited by what you know to ask for and always puts the burden on you for the next step,” the AI firm wrote.”

Pulse synthesizes information from chat histories and direct feedback to learn what’s most relevant to each ChatGPT user before sending personalized updates, it explained. 

“The research appears in Pulse as topical visual cards you can scan quickly or open for more detail, so each day starts with a new, focused set of updates.”

In a demonstration, OpenAI showed ChatGPT asking a user what they would like to be updated on by the next morning, such as local news, trail run recommendations and learning Italian.

Crypto traders could opt for being updated about the crypto markets and news, with the new Pulse feature giving them regular updates.

Pulse is part of OpenAI’s effort to make ChatGPT go from reactive to proactive and more personalized, OpenAI CEO Sam Altman said in an X post. 

A preview version is currently available to Pro subscribers, with plans to make the feature accessible to Plus subscribers in the future.

Pulse arrives as retail traders continue to turn to AI chatbots like ChatGPT for real-time market insights and trading tips. 

A survey from fintech research firm Finder in late August found that 16% of British investors have used AI for stock advice, while 15% said they use it for crypto trading tips.

A much larger portion of the 2,000 respondents in the Finder survey said they used AI for personal financial advice, such as personal budgeting tips or understanding their credit score, at 40%.

That figure was considerably higher for Gen Zs (aged 13 to 28) and Millennials (aged 29 to 44) at 65% and 61%, respectively. 

ChatGPT offers vastly different crypto advice in 2025

Cointelegraph ran an experiment back in March 2023 to see how ChatGPT advised allocating $100 in the crypto market to “make as much money as possible in the shortest time.”

Back then, it recommended $50 in Bitcoin  $20in Ether, $15 in Cosmos Hub, and $10 innon-fungible tokenand Web3-related projects.

Prompted how it would do the same today, ChatGPT recommended allocating $25 in Solana , $20 in XRPXRP$2.76, $20 in ETH, $15 in BTC, and … $20 in Little Pepe (LILPEPE) — a failed memecoin thatboastsa market cap of $269,000.

The recommendation shows that crypto traders shouldn’t blindly rely on ChatGPT crypto trading tips.

OpenAI has also warned that its models should not be relied on for professional financial advice.

AI-driven trading tips have birthed a new market

Reliance on AI tools for crypto and stock tips has fueled a so-called robo-advisory market, which consists of companies providing automated, algorithm-driven models to assist traders with investment decisions.

The industry is expected to grow from $61.75 billion seen last year to $470.91 billion in 2029, a 660% increase, Research and Markets estimated earlier this month.

ChatGPT users can connect Pulse to their Google accounts

OpenAI said Pulse can tap into Gmail and Google Calendar data to draft agendas, surface task ideas, or recommend restaurants when traveling.

Pulse delivers these suggestions as visual cards that users can open for more detail, and users can also give a thumbs-up or thumbs-down to make Pulse more personal and useful.