For the past twenty one days I have been obsessed with a decentralized project called Higher. If interested in the origin lore you can read more here.

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Decentralized. Autonomous. Organization.

As a seasoned member of many failed decentralized orgs, some recurring patterns include:

This is not uncommon for crypto natives of all interest profiles. DAOs have been relegated to punching bags in many circles. Over intellectualization has been long standing, and auctions lose traction quicker and quicker. Yet, we continue to improve the technology and add to the populace.

Memecoins

Conscious of the shifting meta to “over intellectualize memecoins”, what I am interested here is left curving daos and decentralized brands via memecoins.

When asked about a cast of mine that said, “everyone's talking about memecoins when the real convo is about daos” this was my response:

The motto we’ve been working under is - left curve it left curve it left curve it.

Additionally:

Left curve = instinctually make it simple.

Mid curve = purposely make it complicated.

Right curve = purposely make it simple.

When extending these frameworks toward decentralized autonomous organization, what seems the simplest organizer, is ERC20s as the dao membership, not nfts.

Nouns Builder, Party DAO, and Safe multisigs are all thought of as daos. Higher’s market question however is, what if they were instead financial group chats to work on the ‘real’ dao - the token?

Decentralized Brands

The core idea in this experiment is that using an erc20 as the dao provides:

At higher, the only thing we all agree on is ↑ as the unicode symbol. Font choices, color ways, media profiles, tooling priorities, all the way down to motivations and tag lines, are unique to the individual members of ‘higher dao’.

For example, above is the creative direction currently most resonant to me. Through collaboration with other Higher members (Dom, Isaac, Paff, and Ilya) we have arrived at a fork of Virgil’s famous off-white quotation marks.

I currently work on fashion, media, memes, zine’s, and broader creative direction for higher. What is crucial to note here, is for higher. Not at higher.

This is warranted delineation of roles due to the permless nature of the ‘dao’. Above we have another member of higher, marc, who is working on web tooling for higher.

And lastly we have maty, who is making custom goods for higher.

For being the operative word, due to the structure of this decentralized brand.

To ‘join’ higher you buy $higher. Or:

The token acts as:

In this line of thinking, owning 1H (even .1) makes you a member of Higher. From there it is decentralized-autonomous-organization all the way up.