In an interview with "Money Girl", He Yi, co-founder and co CEO of Binance, shed all social labels and talked to the host about growth, ambition, cognition, and choices. From an ordinary girl in a rural area of Yibin, Sichuan, to an outdoor host on a tourism TV, and then to the "first sister" in the blockchain industry, her life is full of twists and turns, and what supports all of this is her inherent subjectivity and unlimited ambition - "I need a world that is worthy of me".

Childhood and Growth: In the "Second Law", there is a color of actively striving for it

The growth of He Yi cannot be separated from the identity imprint of "the second child in the family". The "second law" in psychology is fully reflected in her: the eldest child has all the attention of her parents, the third child is the youngest child loved by the whole family, and if the second child does not actively strive for it, it is easy to be ignored. This situation has developed her independence and subjectivity early on, making her aware of what she wants from a young age.

This initiative was already evident at the age of 4. Watching his older sister, who was six years older than him, go to school every day, He Yi clamored to step into the campus. Helpless, his parents falsely claimed that she was already six years old and sent her to elementary school, breaking the rules. Unexpectedly, this' underage 'child not only did not repeat a year, but also consistently ranked among the top in grades.

The growing environment in rural areas has not eroded her pursuit of "beauty". When she was a child, picking wildflowers every day, she was teased by her mother that "rural children still love these flowers and plants", but she remained firm in her heart: "Why can only children in the city like beautiful things? Why can't I?" This innate "reverse bone" became an important force for her to break through limitations in the future.

A strict mother also taught her to take responsibility and make judgments early on. Before the age of 10, she participated in small-scale gambling among children. After losing 5 yuan and being beaten by her mother, she did not escape. Instead, she changed to a group of friends and continued to play until she paid off her debt. After that, she completely distanced herself from gambling. The experience of 'losing makes you want to win back, winning makes you want to continue winning, it has no end' made her see through the essence of desire early on.

In her teenage years, the books at the scrap station and the novels of Li Bihua and Yi Shu shaped her spiritual world. Li Bihua's sixteen character mnemonic of "killing for life, repaying debts for money, willing to gamble and accept losses, and taking responsibility for profits and losses", as well as Yi Shu's portrayal of the big female lead as "buying flowers and wearing them herself", have quietly integrated into her personality, planting the seeds of independence and resilience early on.

Career Awakening: From Normal School Campus to Cross disciplinary Hosting, Refusing the Life of 'One Look at the End'

Following his parents' expectations, He Yi entered the teacher training program at Yibin University. In the eyes of others, this was a "stable and respectable" path - returning to his hometown to become a teacher after graduation. But in front of the whole class, she bluntly said, 'I think it's a pity for me to be a teacher.'.

This unwillingness stems from the vast world that books have opened up for her. I am not willing to just stay in the small circle in front of me. I want to see a wider world. With this idea in mind, she began to try to break out of her comfort zone. Seeing the modeling dreams of her classmates around her, she disregarded her height of less than 1.6 meters and signed up for the Sichuan Model Competition. With the opportunity in the graphic group, she unexpectedly entered the television industry and eventually became an outdoor host for Tourism TV.

Recalling this experience, He Yi admitted that his initial dream of becoming a model had a shadow of "second-hand desire" - "seeing others do it, I felt like I could try it too". But she also knows soberly that many people are unable to grow because they are trapped by this "desire to imitate" and have never truly taken steps. And her difference lies not only in her willingness to try, but also in her dedication to it.

Ambition and cognition: not shy to talk about ambition, dare to think and dare to implement it

In the eyes of many people, 'ambition' is a negative word, especially for women. But He Yi never shies away from his ambition: "I may have always had a little bit of ambition, always feeling that I need a world that is worthy of me

In her eyes, ambition is not a pipe dream, but rather 'setting no limits first, and then deducing the process from the results'. When you see that there are still many parts of this world that you want to try and change, you will hope for a bigger world and want to give it a try. "This restless desire drives her to constantly cross boundaries and break through.

Regarding growth, He Yi shared four core pillars: cognition, execution, courage, and ambition. If one of these four corners is extremely extreme, it will drive the growth of the other part. She admitted that many people only have knowledge, but lack the courage to take the first step; Some people have ambitions but lack the ability to execute them effectively. And true growth lies in iterating cognition through trial and error, and fulfilling ambitions through persistence.

The execution ability of a person does not mean that you have done it, but how much time and energy you have spent on it. Do you really have the heart to do it? Can you really accept the agony of self iteration before success? "This is her interpretation of execution ability and also a reflection of her own growth - when she was a host, she never understood the camera or lighting, and gradually accumulated experience; When doing blockchain, from learning from scratch to deeply cultivating the industry, every step hides dedication and perseverance.

Cognitive Reshaping: From Host to Blockchain, All in Bitcoin's Courage

During the rising period of his hosting career, He Yi made a shocking decision to resign and all in Bitcoin. And all of this turning point stems from her rethinking of the essence of money.

At the end of 2013, someone asked her to help promote Bitcoin, but she didn't just repost it casually. Instead, she spent time delving into it and even wrote a short article to clarify her understanding. "Bitcoin made me rethink what money is", she said frankly. At that moment, she realized that if the Internet can connect people all over the world, it must be able to establish a financial network based on global consensus - it is not the money printed by a country or government based on credit endorsement, but the crystallization of human common trust.

At that time, she had already had a decent hosting career and even received an olive branch from a film and television company, but she always felt that 'something was wrong'. It wasn't until she came into contact with Bitcoin that she found her true passion: "When I saw Bitcoin, I felt like it was the right direction. I wanted to enter this circle and do this thing

This choice seemed risky at the time, but He Yi took firm steps based on intuition and cognition. She later interpreted that intuition is actually a quick judgment based on existing cognition and knowledge structure, and curiosity is the key to enhancing cognition and keenly capturing opportunities.

Self positioning: Skilled in iterative optimization, realizing value in mission

Leaving the blockchain industry and returning to Binance in 2017, He Yi candidly stated that the core of his return is to "return to where his mission lies". At that time, CZ invited her to join Binance as a consultant. She knew very well that she was not good at creating new things from scratch, but extremely good at "continuously optimizing and iterating an existing thing to the maximum".

If I join Binance, I can figure out what I can do and turn it into a world-class platform. It's only a matter of time before I succeed. "This confidence comes from a clear understanding of myself - knowing what I have, what I don't have, what I'm good at, and what I'm not good at, and being able to firmly follow my own path.

She always believed that 'everyone who wants to be and where they want to go will eventually be responded to by the universe. As long as you achieve the unity of knowledge and action, your goals and actions match'. The dream of "wanting to become someone who influences the world" when she was young is now slowly being realized - she uses her own experience to tell more people, especially women, to dare to have ambition and break through limitations.

Inspiration for ordinary people: trial and error is not scary, life is either achieved or learned

Faced with the host's questions about "how to achieve women's ambitions" and "how to enhance their sense of belonging", He Yi gave the simplest answer: first understand the cost, and then bravely try; By iterating cognition during execution, life is either achieved or learned.

Many decisions in this world are like sliding doors, and after making them, you can still regret them. It doesn't matter if you try, what you may lose after trying may be an opportunity, but you will learn a lot, "she admitted. Her growth is also accumulated through trial and error. From teacher training to hosting, from hosting to blockchain, every cross-border experience is an attempt, and every attempt makes her more aware of who she is and what she wants.

She also shared her way of dealing with the world: "Being hard hearted is not about being cold-blooded towards others, but about facing different opinions and the knife that others shoot at you. You can stand up and resist; I am quite hard towards myself, but soft towards others." This softness and resilience have allowed her to maintain her original intention and move forward steadily in the complex industry environment.

Removing all social labels, He Yi considers himself as "a mother, a daughter, and a person who constantly breaks through himself". It is precisely this courage that is not defined by labels or restricted by limitations, and this ambition of "wanting a world worthy of me", that has enabled her to step from an ordinary girl in rural Sichuan to the global stage and live the life she wants.

As she said, in life, you can either gain or learn, just do whatever you want, there's nothing to lose. And this transparency and courage may be the best guide for each of us to realize ourselves and fulfill our ambitions.