On January 17, Audi RevolutF1 team announced on Friday a multi-year partnership with crypto lending platform Nexo, marking the car brand's first official digital asset partner as it enters the F1 competition this year. During the four-year cooperation period, Nexo will "activate the partnership globally through premium experiences and digitally-first interactions." These opportunities include exclusive benefits, co-created content and educational programs, as well as a new generation of immersive brand experiences.