Morningstar analyst Dan Romanoff said that although gold is typically considered the best asset for hedging against inflation, Bitcoin may be a more useful inflation hedging tool. Over the past five years, both Bitcoin and gold have appreciated in price more than inflation, with Bitcoin's increase being much greater. Romanoff believes that although there is not much historical data on how cryptocurrencies perform in different economic cycles, it is possible to invest a small amount in Bitcoin. He added, "If Amazon can keep a small portion of its cash reserves in Bitcoin, that seems reasonable."
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Analyst: It seems reasonable for Amazon to keep a small portion of its cash in BTC
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