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a16z's AI studio Promise reaches partnership with Google

On May 21st, it was announced that the generative AI studio Promise has established a partnership with Google to integrate Google's AI technology into its production pipeline and Muse workflow software. This collaboration will also involve researchers from Google's DeepMind.

This startup, supported by Andreessen Horowitz (a16z), has received additional investments from the Google AI Futures Fund, Crossbeam Venture Partners, and the North Road Company led by former News Corp president Peter Chernin.

Founded by George Strompolos, Jamie Byrne, and Dave Clark, Promise aims to use generative AI tools to help Hollywood studios reduce production costs and accelerate content creation, currently collaborating with industry stakeholders to develop multi-year content plans.

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