Have you ever wondered why most consumption ends so quickly? You pay, you receive the product, the experience ends—and everything resets to zero.

But today, more and more emerging business models are trying to break this sense of a hard “ending.”

The Biggest Problem with Traditional Consumption: No Ongoing Relationship

In traditional consumption systems, the relationship between users and platforms is extremely short-lived. Once a transaction is completed, the platform’s focus often shifts immediately to the next promotion—not to long-term engagement.

This is why many people feel that the more they consume, the less they actually accumulate anything that truly belongs to them.

A New Generation of Platforms Is Redefining the “Time Dimension” of Consumption

Some platforms are now attempting to place consumption on a longer time horizon. Through benefits, points, tiers, and long-term incentives, user behavior can be recorded, extended, and compounded.

This design is not about encouraging people to spend more. It is about allowing existing consumption to generate cumulative value.

When time becomes part of value creation, the meaning of consumption begins to change.

For Ordinary Users, What Matters Most Is “Understandable and Participatory”

Overly complex financial designs usually serve only a small group of people. What can truly scale are mechanisms that are intuitive and closely tied to everyday life.

Embedding value creation into real scenarios—such as dining, transportation, entertainment, and shopping— allows users to accumulate long-term value almost effortlessly, without changing how they live.

That is a far more sustainable direction.