Overview

Gender

male

Irfon co-founded Coull in 2008 and has led its growth from a small office in Bristol, UK, to a global data-driven video advertising platform with offices in London, New York and San Francisco.

Earlier in his career, Irfon worked as Sales Director at Dell, before moving to Florida, where he led the acquisition and running of six software companies across Africa and Europe. Following this stint Irfon decided to set up his own company. Realizing online video was the next great medium, and recognising its potential as a platform for brand engagement and publisher revenue, he founded Coull with Aden Forshaw, CTO.

Coull’s platform, which processes 15bn+ video ad requests every month, dynamically validates inventory against brand safety, viewability and fraud metrics and enriches it with IAB-standard content categories. This inventory is made available to the programmatic video marketplace via a variety of ad formats across desktop, mobile and in-app environments, giving advertisers access to validated, highly-targetable audiences and enabling media partners to realize the full value of their inventory.