Walmart is using AI to improve customer experiences, with a focus on intercepting customers at the best point to provide the most beneficial service. The National Retail Federation's Big Show saw a significant emphasis on AI-based solutions for various retail applications, with generative shopping and chat bots being among the applications discussed. Walmart showcased its own generative shopping technology, while Macy's and Saks revealed their use of AI for pricing and efficiency. Retailers must be cautious not to overwhelm customers with too much personalization too soon, despite the endless possibilities of AI.

Walmart and Outlier Ventures have partnered to launch the Store Nº8 Base Camp accelerator program, which focuses on startups in web3 marketing, advertising, and payment technology. The program's first cohort includes five startups, such as HypeLab, Reveel, Tide Protocol, Tokenguard, and Unblock. Walmart's VP and GM, Thomas Kang, stated that the company sees the growth of virtual worlds as an opportunity to experiment with a new type of commerce. The program aims to improve experiences for retailers and consumers through web3 innovation and decentralized commerce.