StoryCo, a startup, aims to revolutionize the Hollywood creative process with its new platform. Instead of requiring creators to move to Hollywood and go through traditional channels, StoryCo allows them to contribute to existing stories and build new ones directly. The company has enlisted Hollywood veterans, including Kyle Killen, to level the playing field for future creators. Killen is the writer and "story architect" behind StoryCo's first project, "The Disco Ball," which will allow artists, writers, musicians, actors, and producers to earn "Profit Points" on the blockchain and share in the potential financial success of the show.