Shutterstock has integrated a new generative AI tool called Creative AI into its library of over 700 million images, allowing users to create customized AI-generated works that are appropriately licensed. The tool leverages technology developed by OpenAI, allowing users to generate new images and edit and change images already in the Shutterstock library. New features in Creative AI include Magic Brush, variations, and image expansion. While Creative AI is free to use, users will need a subscription plan to purchase the final image.