Estée Lauder has invested $7 million in KIKI World, a beauty brand and tech platform that allows consumers to provide input on the products they want to see created next. KIKI World is now developing software for enterprise clients to launch their own community-driven campaigns. The use of blockchain technology for co-creation and engagement has been praised by investors, and KIKI's consumer-centric focus was a key factor in attracting Estée Lauder's investment. KIKI's new tool suite includes blockchain-powered profiles and collectibles, discovery engines, and community management tools designed to reward fans first, and the brand has grown significantly since participating in a venture capital fund's Crypto Startup Accelerator program.